Jacob is a UX design leader in the Web3 sector working to embed empathy into blockchain experiences for a wide spectrum of users. From financial professionals to crypto enthusiasts and Web3 beginners, his goal are to make DeFi approachable for all. He's is the VP of Product Design at The Tie and previously headed the design of 3 startups in the tech space. As a designer by way of marketing and brand, he co-founded the Hubsuite agency — which grew to 500k revenue. Additionally, He's dedicated to mentoring early-to-mid-career designers and advocating for design accessibility.